The touchpoint packaging program at drupa 2024 details proven and innovative new concepts by leading experts from all areas of the package printing value chain.
For labels, the new cloud-based Bobst Digital Front End 3.0 is being showcased for the first time, and will be commercially available later in the year.
Collaboration leverages over 75 years of combined digital experience to deliver pre-integrated products and standardized components from all three companies.
The single-pass label application safeguards brand value while combating counterfeiting and gray market trading, as well as increasing consumer loyalty.