Greg Hrinya, Editor04.04.24
Multi-Color Corporation (MCC)
6111 North River Road, Suite 800
Rosemont, IL, USA 60018
www.mcclabel.com
Multi-Color Corporation (MCC) has a rich history that dates back more than 100 years. As a global leader in prime label production, MCC is taking brand engagement to the next level, supporting the future of label and
packaging designs.
MCC recently hosted a two-day Packaging Summit event for its customers. The event, held in Covington, KY, USA, brought together leaders from top CPG companies, industry organizations, and advocates committed to shaping a more responsible future within the label and packaging industry.
The two-day agenda kicked off with a keynote speech from MCC president and CEO Hassan Rmaile, which focused heavily on sustainability and innovation. With the global spotlight on environmental responsibility, MCC recognizes the imperative to accelerate the packaging design evolution.
“The success of Packaging Summit underscores this industry, and our amazing customers’ unwavering commitment to sustainability and innovation,” says Rmaile. “We firmly believe that the path to a more sustainable future lies in reimagining packaging solutions to minimize environmental impact while maximizing efficiency and functionality. I am extremely grateful for the opportunity to gather with industry-leading voices to help shape that future.”
Corey Reardon, CEO of AWA Alexander Watson Associates, shared current label market trend data to illustrate the state of the industry. “The MCC Packaging Summit provided an exceptional platform for communication, information sharing, and open dialog for problem solving, as well as new idea generation and innovation, in a well-organized and casual setting,” explains Reardon. “Label converting is a customer-centric activity and is agnostic to any one technology, but what is a best fit for customer and application. MCC has a very broad portfolio of expertise and solutions. Label users need solutions and desire direct suppliers to be consultative, not just transaction oriented.”
Other topics presented by MCC included a look at their innovation history and current roadmap, today’s landscape around smart packaging and RFID solutions, as well as its company commitment to sustainability. External speakers further added to the agenda. In addition to Reardon, David Luttenberger, global packaging director of Mintel Group Ltd., presented a glimpse into today’s sustainable packaging trends and consumers’ sentiments around the topic; and Dr. Scott Trenor, technical director for the Association of Plastic Recyclers (APR), provided guidance on how to improve PCR volume and quality for packaging applications.
“In terms of the Mintel and MCC partnership, the fact that suppliers are a few steps removed from end consumers and are so vested in understanding what motivates and drives consumer purchasing decisions, and how that information benefits their relationships with CPG clients, is, again, a shift for the better,” says Luttenberger. “I believe events where suppliers invite key brand owner clients are telling,” adds Luttenberger. “For individuals in key positions to give up several days of their time to attend events hosted by suppliers they typically send orders to rather than consider partners, speaks volumes about how supply chain relationships have changed – for the better – over the years.”
Sustainability is a major trend in the industry, and the Packaging Summit explored numerous ways how MCC and its partners are striving to promote environmental friendliness. Several presenters highlighted the work done in this area, specifically APR’s Trenor.
“MCC has been a strong supporter of both APR here in the US and RecyClass in Europe,” remarks Trenor. “Furthering their commitment, MCC is taking part in the parallel testing protocols to help us understand any differences between our and RecyClass’s testing methodologies, which will in turn help enable harmonization across our continents. The event also helped elevate the industry by providing an opportunity to build relationships across the supply chain and share best practices.”
APR is an international non-profit and the only North American organization focused exclusively on improving recycling for plastics. The association’s tools and resources help companies design packaging that can be recycled, support innovations that overcome existing recycling challenges, and encourage stable and reliable markets for post-consumer recycled content. Meanwhile, RecyClass is a comprehensive, cross-industry initiative that advances plastic packaging recyclability while promoting the traceability of plastic waste and recycled plastic content in Europe. RecyClass works on the development of scientific testing methods for innovative materials.
The Packaging Summit also featured a tour of MCC’s flagship plant in Batavia, OH. “The event helped elevate the industry by providing an opportunity to build relationships across the supply chain and build best practices,” comments Trenor. “The event truly served as a catalyst for dialog and collaboration, igniting a collective determination to prioritize conversations important to today’s CPG brands. MCC remains dedicated to driving progress and invites industry partners and stakeholders to join in the journey towards a more sustainable future.
6111 North River Road, Suite 800
Rosemont, IL, USA 60018
www.mcclabel.com
Multi-Color Corporation (MCC) has a rich history that dates back more than 100 years. As a global leader in prime label production, MCC is taking brand engagement to the next level, supporting the future of label and
packaging designs.
MCC recently hosted a two-day Packaging Summit event for its customers. The event, held in Covington, KY, USA, brought together leaders from top CPG companies, industry organizations, and advocates committed to shaping a more responsible future within the label and packaging industry.
The two-day agenda kicked off with a keynote speech from MCC president and CEO Hassan Rmaile, which focused heavily on sustainability and innovation. With the global spotlight on environmental responsibility, MCC recognizes the imperative to accelerate the packaging design evolution.
“The success of Packaging Summit underscores this industry, and our amazing customers’ unwavering commitment to sustainability and innovation,” says Rmaile. “We firmly believe that the path to a more sustainable future lies in reimagining packaging solutions to minimize environmental impact while maximizing efficiency and functionality. I am extremely grateful for the opportunity to gather with industry-leading voices to help shape that future.”
Corey Reardon, CEO of AWA Alexander Watson Associates, shared current label market trend data to illustrate the state of the industry. “The MCC Packaging Summit provided an exceptional platform for communication, information sharing, and open dialog for problem solving, as well as new idea generation and innovation, in a well-organized and casual setting,” explains Reardon. “Label converting is a customer-centric activity and is agnostic to any one technology, but what is a best fit for customer and application. MCC has a very broad portfolio of expertise and solutions. Label users need solutions and desire direct suppliers to be consultative, not just transaction oriented.”
Other topics presented by MCC included a look at their innovation history and current roadmap, today’s landscape around smart packaging and RFID solutions, as well as its company commitment to sustainability. External speakers further added to the agenda. In addition to Reardon, David Luttenberger, global packaging director of Mintel Group Ltd., presented a glimpse into today’s sustainable packaging trends and consumers’ sentiments around the topic; and Dr. Scott Trenor, technical director for the Association of Plastic Recyclers (APR), provided guidance on how to improve PCR volume and quality for packaging applications.
“In terms of the Mintel and MCC partnership, the fact that suppliers are a few steps removed from end consumers and are so vested in understanding what motivates and drives consumer purchasing decisions, and how that information benefits their relationships with CPG clients, is, again, a shift for the better,” says Luttenberger. “I believe events where suppliers invite key brand owner clients are telling,” adds Luttenberger. “For individuals in key positions to give up several days of their time to attend events hosted by suppliers they typically send orders to rather than consider partners, speaks volumes about how supply chain relationships have changed – for the better – over the years.”
Sustainability is a major trend in the industry, and the Packaging Summit explored numerous ways how MCC and its partners are striving to promote environmental friendliness. Several presenters highlighted the work done in this area, specifically APR’s Trenor.
“MCC has been a strong supporter of both APR here in the US and RecyClass in Europe,” remarks Trenor. “Furthering their commitment, MCC is taking part in the parallel testing protocols to help us understand any differences between our and RecyClass’s testing methodologies, which will in turn help enable harmonization across our continents. The event also helped elevate the industry by providing an opportunity to build relationships across the supply chain and share best practices.”
APR is an international non-profit and the only North American organization focused exclusively on improving recycling for plastics. The association’s tools and resources help companies design packaging that can be recycled, support innovations that overcome existing recycling challenges, and encourage stable and reliable markets for post-consumer recycled content. Meanwhile, RecyClass is a comprehensive, cross-industry initiative that advances plastic packaging recyclability while promoting the traceability of plastic waste and recycled plastic content in Europe. RecyClass works on the development of scientific testing methods for innovative materials.
The Packaging Summit also featured a tour of MCC’s flagship plant in Batavia, OH. “The event helped elevate the industry by providing an opportunity to build relationships across the supply chain and build best practices,” comments Trenor. “The event truly served as a catalyst for dialog and collaboration, igniting a collective determination to prioritize conversations important to today’s CPG brands. MCC remains dedicated to driving progress and invites industry partners and stakeholders to join in the journey towards a more sustainable future.