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Keeping Pace with Marketing Trends Using Brighter Ideas for Labels
Labels play a critical role in the marketing of a product—its identification, brand promotion and logistics. In addition to providing the consumer with essential information about a product and its constituents, a label design on a package reflects a brand’s message and identity, and can enhance a product’s visual appeal.
The label market is growing rapidly and being driven by economic, social, demographic and lifestyle changes, consumer demand for convenience food, and the growing presence of large retail chains.
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