02.24.15
Spear has worked in conjunction with North America’s APR (Association of Post-Consumer Plastics Recyclers) to create a recyclable pressure-sensitive label alternative since 2002, but the original materials were cost-prohibitive to most customers. Spear continued development and, with the release of SpearRC, has introduced a cost-effective recycling solution, including clear, white and metalized film material options.
“The introduction of a one-way PET bottle (superseding the returnable plastic bottles) was the perfect opportunity to reinvigorate the brand," says Christine Nygaard-Andersen, group manager. "New designs build on the incredibly strong and recognizable Farris diamond equity and are carried across all brand extensions. Paper labels were replaced with metallic PSL labels for the core range and have helped premiumize the brand and give it a more modern look. For Bris, the clear PSL labels have helped better communicate the lightness of the product with a more transparent and playful look than the precious paper labels could offer."
SpearRC first hit the market in Norway with Carlsberg Group’s oldest and best selling bottled mineral water Farris in early 2014.
“The market has been seeking such a solution for numerous years," adds Rick Fearn, vice president of R&D. "Building off our unique relationships with industry leaders and our ever evolving knowledge of pressure sensitive materials, with SpearRC we are able to formally announce a near cost parity solution that will change the PET bottling landscape.”